Diamond Brands And What They Mean

Diamonds are one of the few products that
simply cannot be ‘branded.’ Even though
there are different cuts, different grades, and
different values placed on each and every
diamond in existence, no diamond is any
specific brand – just as gold is not a specific
brand.

Branding is actually based on who owns the
diamond. For instance, if DeBeers owns the
diamond, it is a DeBeers Diamond – but it is
still just a diamond. If the diamond was cut by
a specific well known cutter, then it might be
branded in that way as well – but it usually
isn’t. It is still branded based on who owns it
at the time. So basically, when it comes down
to it – diamond brands mean absolutely
nothing at all.

Do not allow a jeweler to try to talk you into
paying an exorbitant price on a diamond
because it is a specific brand. This is a bit
of trickery used by unscrupulous jewelers
when they know that they are dealing with
people who don’t know much about
diamonds. Remember that diamonds are
not actually branded – unless mother nature
has her own brand!

Other Articles:

About Diamond Weights
All About The Clarity Of Diamonds
Are Diamonds Really Rare?
Bonded Diamonds
Buying Diamonds Online
Choosing The Cut Of A Diamond
Colored Diamonds
Diamond Brands And What They Mean
Diamond Certificates
Diamond Grading Reports
Diamond Scams
Famous Diamonds
How Diamonds Are Cut
How Diamonds Are Mined
How Diamond Prices Are Determined
How To Buy Diamond Engagement Rings
How To Care For Your Diamond
How To Clean Your Diamonds
How To Sell A Diamond
How To Spot A Fake Diamond
Insuring Your Diamonds
Selecting Diamonds
Synthetic Diamonds
What Are Dirty Diamonds?
Where Diamonds Are Mined